Along with that, it also helps a brand to maintain consistency.
It protects the use of any asset without permission from the real owner.
Watermarks are important to protect your work from being purloined. You can also use online websites designed to edit photos and add watermarks without photoshop. You can easily add the desired Watermark to your work using any application on the google play store. A watermark used can be a logo, a stamp, a signature, or a piece of text. It is printed very transparently so the viewers can easily see that photo in the presence of a watermark too.